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Barriers simply don’t exist for Brandon Riechers, executive vice president/chief lending officer at the $1.4 billion Royal Credit Union in Eau Claire, Wis.

“I’m all about removing them. The best way to get buy-in is to make sure everyone on the team is involved and part of the process. It’s a very similar line of thinking to come up with solutions as well as barriers,” said the latest Trailblazer 40 Below. “It’s the same analytical thought process, so why not take it as a challenge to turn it around and be a part of the solution?”

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