Credit unions should have it made. As cooperatives with defined fields of membership and members with common experiences, social media should be a natural extension of built-in affinity.
That theory is nice, but our latest report on social media expands on what many credit unions are discovering: that deep member engagement with social media comes only after a lot of work.
And, there's still a lot of work to do. Nearly 40% of the credit unions studied are "Prospectors" who stake a social media claim but never do much with it; more than half are "Flirts" who approach social media sporadically. Only 10% are "Settlers" who stick around to finish what they started.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
- Educational webcasts, white papers, and ebooks from industry thought leaders.
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
