Connex Credit Union announced it has selected a Connecticutcollege student to serve as the $400 million cooperative's new GenY ambassador.

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Jaslyn Scribner, a media studies major at Quinnipiac University,is the latest college intern tapped by Connex to serve as vicepresident of unbanking, a marketing and public relations internshipdesigned to help communicate credit union benefits to youngertarget markets.

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“The vice president of unbanking position is an opportunity fora young, dynamic college student to gain real world work experienceand help Connex connect with a younger audience and community,”said Louise Nestor, marketing director at the New Haven,Conn.-based credit union. “Jaslyn's primary charge will be to helpeducate a younger audience about financial literacy, the benefitsof credit unions and gain experience working within our marketingdepartment.”

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In addition to working with Connex's marketing team andassisting with daily marketing functions, Scribner will be anintegral part of Connex's social media programs and will alsoassist in developing marketing programs and with various projects,such as special events and grass-roots marketing efforts.

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This is the fourth year for the student internship. It is partof Connex's unbank campaign, which highlights the fundamentaldifferences between credit unions and banks to help address thepublic's frustration with traditional banking.

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“I was thrilled when I found out that I was selected for theposition,” Scribner said. “I'm certain this will be a valuablelearning experience and I look forward to working with everyone atConnex Credit Union. More importantly, I look forward to meetingmembers and helping my peers to understand the benefits of creditunions.”

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Last year's vice president of unbanking was Lauren Dufour, whoassisted Connex with activities such as creating videos and promoting financial literacy.

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The title of “vice president of unbanking” was chosen to helpparticipating interns in the future, the credit union said.

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“It's certainly a title that gets attention and makes you thinktwice,” Nestor added. “When Jaslyn graduates and is seeking a job,we're confident it will stand out on her resume and help herachieve her initial career goals.”

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