According to new research from Cerulli Associates, aBoston-based global analytics firm, retirement rollovercontributions reached $321 billion as of year-end 2012.

“Financial services providers are focused on IRA rollovers towin and retain clients, and to increase assets under management oradvisement,” said Kevin Chisholm, associate director at Cerulli.“Rollovers are not just an opportunity for IRA providers. They area necessity to be successful.”

In its latest report, “Evolutionof the Retirement Investor 2013: Influencing and ­Addressing­Retirement Savings”, Cerulli examined decisions made byindividuals throughout their retirement planning lifecycle, withparticular emphasis on 401(k) plan participants, IRAs, rolloversand retirement income. The report profiles these individuals andallows firms to develop strategies aimed at capturing assetsearmarked for retirement.

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