It may be too early to call it a trend but at a growing—albeit small—number of credit unions are using internal IT staff to develop mobile apps, rather than buying them off the shelf.
“We did not see what we wanted off the shelf. We came to the conclusion that we needed to build our apps ourselves,” said Ray Black, vice president of marketing and remote delivery at the $1.5 billion Genisys Credit Union in Auburn Hills, Mich.
At $5.6 billion Randolph-Brooks Federal Credit Union in Live Oak, Texas, Senior Vice President Mary O'Rourke elaborated that RBFCU created its own apps because “we want to differentiate ourselves in the marketplace. So we are always looking for ways to innovate, to keep our apps fresh.”
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