Four credit unions have come together to launch a multimedia campaign to help residents discover the credit union difference.

The “Don't Bank On It” campaign highlights the advantages of using a credit union over a bank, “directly responding to the ongoing consumer distrust and frustration with today's banks,” according to the campaign.

Spearheading the effort are the $463 million Honor Credit Union and the $1.5 billion United Federal Credit Union, both based in St. Joseph, Mich., along with the  $460 million Notre Dame Federal Credit Union  and the $2.3 billion Teachers Credit Union, which are headquartered in South Bend, Ind.

The key credit union differences being stressed in the multi-media campaign will educate prospects about a members-first approach, the availability of competitive rates, the ease of making the switch, the many convenient ways of accessing accounts, and the low fees associated with credit union membership, according to the credit unions.

“We understand that there are many choices people can make in regards to their financial stability, and our hope is that this campaign will shed some light on all the great benefits that come along with being a member of a credit union,” said Deidre Davis, chief marketing officer at Notre Dame FCU.

The “Don't Bank On It” campaign kicked off Oct. 7 and will run through Nov. 31.