The new Javelin study is blunt: consumers crave online andmobile account opening but financial institutions are stumbling anduncertain in their embrace of this trend.

And that is a mistake, suggested Javelin's Mark Schwanhausser, director, Omnichannel Financial Services, and anauthor of the report.

Financial institutions, he suggested, need to rethink theaccount opening process and what it means to both the institutionand the consumer.

Continue Reading for Free

Register and gain access to:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts.
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders.
  • Educational webcasts, white papers, and ebooks from industry thought leaders.
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.