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Attendees listen intently to the presenters at Thursday's session on non-interest income.

BOSTON — Credit unions that want to improve their non-interest income numbers need to strike a balance between reversing all fees and taking a zero-tolerance approach, according to CEO Paul Muse of the $580 million 1st Advantage FCU.

The leader of the Yorktown, Va.-based institution discussed his credit union’s non-interest income strategy during a Thursday breakout session at NAFCU’s 46th Annual Conference in Boston.

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