The $500 million Community Choice Credit Union in Farmington Hills, Mich., has launched a new rewards program that gives back credits and interest loan rebates to members who use the credit union as their primary financial institution.
In the program's first month, eligible members collectively received more than $86,000 in credits, said Robert Bava, president/CEO of the 50,800-member Community Choice CU in suburban Detroit.
The new program, called GetBigReward$, provides "emerald and gold members" with monthly credits, which can be used to offset potential fees. If the credits are unused at the end of the year, members can exchange the credits for cash that can be deposited into a savings account or withdrawn.
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