Branch convenience, branch staff, online banking and communication were key reasons why members said they were satisfied with their credit unions.
According to the 2013 Credit Union Satisfaction Index from technology and analytic firm CFI Group, credit unions scored in excess of 80 points on a 100-point scale in several areas based on responses from 400 members from across the U.S.
Of the six drivers of satisfaction measured, the CUSI study found that four played a significant role in driving member satisfaction: online banking (92), branch staff (93), branch convenience (85), and information/communications (90).
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