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GFA Federal Credit Union, Gardner, Mass., has appointed Lisa Lastella marketing director. Lastella will lead community outreach and marketing initiatives for the organization, including the celebrations of GFA’s 75th Anniversary, the opening of its Peterborough branch, the April opening of the newly constructed Leominster branch, as well as marketing for GFA’s Better Banking programs. Lastella has more than seven years experience in writing, planning and marketing. She worked at HealthAlliance Hospital from 2011–2012 as capital campaign manager. She also served as Heywood Hospital’s marketing and communications coordinator from 2006–2011. Lastella has previous professional experience at Jones & Bartlett Publishers and Girls Inc. of New Hampshire. Lastella is a graduate of Rivier College with a bachelor of arts in communications and public relations.

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