As a credit union leader, you understand the importance of providing members with an enjoyable and efficient online experience when they interact with you. A bad experience can drive away people and create a negative impression of your credit union quicker than a good experience will leave a positive impression.

People expect their online ­experiences to be easy and match the pace of their lives, so your credit union needs to deliver ­accordingly. You may not know what ­indicators point toward the need for a redesign. You can use these points to make a case to your finance department for a website redesign budget.

Your business, brand or marketing plan has changed. If you have expanded your business, added new products or services or changed logo and marketing initiatives, you need a redesign. At this point, your website’s content, design and functionality don’t properly reflect the essence of your company today and what you’re trying to achieve.

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