LAS VEGAS — What good would offering members a new app for their mobile phones or building a stronger social media presence do if there is a crumbling wall of trust between a CEO and employees? Credit unions continue to be reminded that survival for many of them means earning more income while reducing operating costs. And CUSOs can be the driving force to help fend off extinction.

NACUSO President/CEO Jack Antonini made that message clear in his welcome speech during the association's annual conference at the Encore Las Vegas last week.

"If your credit union wants to survive, it needs to leverage the power of collaboration now," Antonini urged. "The cost and consequences of not changing will far exceed the cost of change."

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