The $425 million Telcom Credit Union in the Detroit suburb of Novi, Mich., has changed its name to Vibe Credit Union.
The 31,800-member Vibe CU said its rebranding also includes a marketing push for its bill pay, mobile banking apps and a new website.
"The name Vibe was chosen as it is unique and different yet incorporates a modern version of the credit union's historical roots in telecommunications over the past 77 years," Vibe CU said in its announcement.
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"Our new name is creating excitement and energy among our members and employees," said President/CEO Tom Reagan. "We look forward to making a connection with people through our new brand and cutting-edge technology."
Vibe has offices in Novi, Berkley, Canton, Livonia, South Lyon and Southfield and "anyone can become a Vibe Credit Union member," the announcement said.
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