The $2.2 billion Bellco Credit Union in Greenwood Village, Colo., is the newnaming rights sponsor of the Colorado Convention Center's5,000-seat concert theater in Denver, replacing Wells Fargo.

The naming rights deal gives Bellco exclusive marketing andadvertising rights at the theater until Dec. 31, 2017. Bellco plansto brand the theater and graphic elements surrounding the buildingand to interact with event and concertgoers. The deal is subject tofinal approval by Denver City Council. The newly renamedBellco Theatre hosted its first event when President Bill Clintonspoke there recently.

“We are proud to be able to invest in the arts and entertainmentof our region by sponsoring the Bellco Theatre,” said Doug Ferraro, president/CEO of Bellco.

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