Some 19 credit unions from the Houston and Galveston Chapters of Credit Unions have teamed up to launch a new “Banks make dollars, not sense” campaign.

Unveiled on International Credit Union Day, the cooperative campaign was designed to show consumers the many reasons why it makes sense to join a credit union, the chapter said.

Developed by Kearley & Co., a strategic marketing and branding firm, the campaign includes an interactive mix of social and traditional media. In addition to Facebook and Twitter, billboards, T-shirts, Web and print ads were used to drive consumers to the CreditUnionSense.com microsite, where they could learn more about the credit union difference and find a local credit union to join.

During ICU week microsite, Facebook and Twitter activity jumped, the chapter said.

In a bid to further ramp up awareness, a week-long series of events demonstrated local credit unions' commitment to financial literacy and community service. Two educational webinars were held along with in-person youth activities, community food drives, and a “Financial Safety & Security Shred Day” at eight different locations during International Credit Union Week.