The $1.8 billion Grow Financial Federal Credit Union of Tampa Fla. keeps growingwith the recent grand opening of its 19^th branch indowntown Tampa.

The new branch features an alternative to traditional bank lobbydesign with contemporary color schemes and innovativeinteractive augmented reality technology that projects a virtualmoney machine on a six-screen HD video wall on the branch'sexterior wall.

Augmented reality is similar to an electronic billboard withtouch screens and motion reactive video, or sophisticatedgesture-based technology, which enables pedestrians to interactwith what they are looking at such as graphics, images or videothat appears on the HD wall.