People's Reserve Credit Union, an in-the-works cooperative that sprouted out of the Occupy movement in San Francisco, is gaining momentum, with active board and advisory committee participation taking place and fundraising projects planned, its organizers said.
Backers said People's Reserve CU has met the California Department of Financial Institutions' requirements for a new credit union and is now focusing on raising capital to launch the credit union's San Francisco-based operations and open its first branch.
In a press release, organizers said fundraising efforts will include the distribution of a video public service announcement telling the People's Reserve CU story, a social media campaign and a partnership with the Ethix Merchant Services in Oakland, Calif., an independent sales organization that offers merchant account credit card processing services to businesses and non-profits.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
