1st Advantage Federal Credit Union, Yorktown, Va., has named Lorrie Carter as the credit union’s new marketing director. Prior to joining 1st Advantage, Carter worked with AdvancePath Academics in Williamsburg, Va., where she was responsible for company brand presence, marketing oversight, data analytics and multimedia campaign management. Before AdvancePath, Carter was the marketing manager/director with Perfect Commerce in Hampton, Va., where she developed and maintained marketing programs for the company’s North American and European sales groups. Carter holds a bachelor’s in business administration from the College of William and Mary and a master’s degree from the Florida Institute of Technology. 

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