The Pennsylvania Credit Union Association of Harrisburg, Pa., will spend $160,000 for new iBelong television commercials next year.
Based upon feedback from member credit unions, the new spots will focus on promoting credit union loans and increasing awareness of credit unions throughout the Keystone State, the PCUA said.
“We are extremely proud of the success that iBelong has brought to our credit unions in terms of awareness and membership growth over the last five years,” said PCUA Board Chairman Michael Kaczenski.
Kaczenski noted that iBelong continues to run in six of the seven major media markets in Pennsylvania.
“We hope that we will be on the air statewide in 2013,” Kaczenski said.
The campaign originated with support from credit unions affiliated with the Pennsylvania Credit Union Association. The campaign also is supported from credit unions in Kentucky, Illinois, Indiana, Mississippi and Vermont.