For all the right reasons, the $74 million Northeast Family Federal Credit Union of Manchester, Conn., is putting its CEO up against the wall.
It all happens Aug. 31 and for a $5 donation participants are given a piece of duct tape to strap Joanne Todd against the wall in the credit union’s main office. The job is done when Todd is able to stick to the wall without support of a stool.
“This was a fund-raising idea we saw at one of our schools and I thought why not try it at the credit union,” said the 6,400-member’s marketing director, Fred Brown.
Northeast Family hopes to raise $4,000 from the taping promotion with funds benefiting the American Friends of Kenya. Todd is a board member of the organization which builds libraries and medical clinics and aids children in the African country.
“Fred had this idea to create a little excitement and I said I’m willing,” Todd said.
Brown said he is hoping other Connecticut credit unions, their employees and members will stop by at 3 p.m. on Aug. 31 by to make a contribution and tape over Todd.
Contributors are also entered into prize drawings for a Northeast Family prize pack worth $100.