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The banks don’t like us using the word “banking,” and quite frankly, neither do we. We’ve got a large talent pool out there. Why can’t we come up with a better description than banking for what our members do when they come visit us?

I thought up “money management.” As in, “Why just go to a bank and do banking, when you can go to a credit union and do your money management?” The concept is that credit unions do much more than banks and for the benefit of the member-depositor not the bank. Banking serves banks. Credit unions provide money management.

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Peter Westerman


Credit Union Times

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