The $454 million IC Federal Credit Union in Fitchburg, Mass., has once again got locals talking with its latest "S word video."
The credit union video bleeped out the dirty word, which turns out to be the word savings. The cartoon pokes fun at how consumers are hesitant to talk savings while educating them on the benefits.
The savings video is the third in a series of five educational videos produced by IC FCU.
All three are posted to the credit union’s website and YouTube channel. IC FCU has also created a QR code for its latest video to allow instantaneous video viewing on mobile phones.