A+ Federal Credit Union is finding brick-and-mortar branchesstill quite popular with Gen Y in hip, wired Austin, Texas.
In fact, a recent internal survey found 79% of Gen Y membershave performed a transaction at a branch “and we think that'spretty high,” said Kerry Parker, president/CEO of the 100,000-member, $955 millioncredit union in Texas' capital city. “Our members just love'em.”
The trend in Texas lately among banks has been to reduce thenumber of branches but A+ expects to continue expanding brick andmortar while it also adds to the high tech product and serviceline, said Parker.
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