As the battle for talent wages on, credit unions have to be creative in their recruitment and retaining efforts.
At Richland, Wash.-based Gesa Credit Union, a focus on helping employees improve their health has helped reinforce a sense of fun and camaraderie among staffers. From healthy cooking tips, a daily walking club, a "biggest loser" contest and a newly instituted softball team to encouraging an hour of play with hula hoops and jump ropes, the wellness program has offered something for everyone when it comes to personal health.
"From the beginning the idea was to get people to think about how much fun it is to be active rather than to consider it a chore," said Eileen Griffin senior vice president, wealth management/human resources at the $1 billion credit union. "We wanted something for everyone keeping it fun and competitive. It was also a morale building tool as we found activities that would bring people together. Employees are forming bonds through these activities. We are benefitting as an organization in multiple ways because the higher morale, the interaction across departments and improved health are all worthy accomplishments."
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