The $394 million Kellogg Community Federal Credit Union haspartnered with Kalamazoo Loaves & Fishes on a billboardcampaign to help raise funds for the organization's Food is FuelKids Campaign. The Battle Creek, Mich., credit union pooledresources for the 12 billboards and received pro bono help fromGreenStreet Advertising and Marketing and Adams OutdoorAdvertising.
|“One in four children lives below the poverty line inKalamazoo County and many of these kids do not know where theirnext meal is coming from. This billboard campaign we worked on withKCFCU will help bring awareness to the community that we need helpfeeding these children,” said Jennifer Johnson, resource and publicrelations director for KLF.
|Susan Balbaugh, senior marketing manager for KCFCU, said, “KLFhas done a wonderful job of feeding Kalamazoo families. When KCFCUlearned the need for donations is highest in the summer months, weknew we wanted to help.”
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