One of the takeaways from the U.S. Senate Federal Credit Union ad backlash could be thatrather than trying to inject sexy into credit union ads, humormight be more effective, or at the very least, less offensivepath.
As The Financial Brand's Jeffry Pilcher stated in his article about U.S Senate FCU's direct mailing piece,“sexual overtones in bank or credit union marketing alwaysbackfires.”
Think back. Can anyone scrub the image of the banker bathing inmoney put out in 2010 by the $139 million Public ServiceCredit Union in the Detroit suburb of Romulus, Mich?
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