New Jersey credit unions couldn’t ask for better placement for the New Jersey Credit Union League’s “Banking You Can Trust” ad at a local train station.
In what was a complete coincidence, the NJCUL’s awareness ad was next to a billboard for the biography on legendary tech icon Steve Jobs, who challenged consumers to think differently about technology.
“If you think back just 10 years ago Apple was nothing more than a niche computer player that was favored mostly by creative professions like publishing. Fast forward to today and Apple dominates smart phones, tablets, and online music,” said Paul Gentile, president/CEO NJCUL of the fortuitous placement.
Continue Reading for Free
Register and gain access to:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
