Unlike mortgages and business loans, for many financial institutions, including credit unions, auto loans are probably the least likely to have a flood of new competitors entering the space.

That may change as members seek out more ways to make the car shopping experience faster, more convenient and of course, have the best deals tied in. Throw in on-the-go accessibility either through mobile or online channels and the window opens even wider for more players to give credit unions a run for the financing finish line.

For now, captive finance companies and banks are the industry's most aggressive competitors. 

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.