You've probably heard a lot about Big Data in recent months, largely as a result of the fact that the technology – in the shape of ultra-fast processors and data interfacing systems – has come of age, meaning that companies can harness the power that Big Data brings to the better technology table.
There has been, however, a lot of confusion about what Big Data is, and how it helps the average hard-pressed company professional.
At its most basic, Big Data is an umbrella term for any pro-active use of available data for the purposes of improving services and customer satisfaction.
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