Freakonomics author Stephen Dubner will provide credit unions with the keys to unlocking member satisfaction at NAFCU's 45th Annual Conference and Exhibition, July 24-28, at the Gaylord Opryland Resort and Convention Center in Nashville, Tenn.
"The theme of this year's conference is 'it's time to turn up the volume' and the program is designed to help credit unions do just that–build on the success created by Bank Transfer Day," said NAFCU President/CEO Fred Becker. "Dubner's fresh insights on how to both identify and meet members' needs will surely go a long way toward helping attendees guide their credit unions to new heights.
"Dubner is a journalist, radio and TV personality who co-authored the bestselling 2005 book, Freakonomics: A Rogue Economist Explores the Hidden Side of Everything, along with economist Steven Levitt. Dubner will show conference attendees how economics is, at root, the study of incentives, and how understanding those incentives is essential to driving membership, increasing loyalty and developing the right products and services at credit unions, NAFCU said.
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Also keynoting the conference is Tim Harrington, president of T.E.A.M Resources, a firm specializing in strategic planning, training and consulting for financial institutions. A certified public accountant, Harrington has worked with hundreds of credit unions throughout the United States and served as chairman of the board of a $150 million credit union in Tucson, Ariz. Harrington will discuss how credit unions can leverage methods of leadership employed by Dwight D. Eisenhower–arguably the most important leader from World War II–to foster success. In addition, the conference will feature other speakers, including Becker and NCU Chairman Deborah Matz.
The deadline for early registration savings for NAFCU members and nonmembers is June 1. Visit www.nafcu-annual.org or call 800-344-5580 to register.
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