Despite the threat of a new banker Super PAC on Capitol Hill, CUNA says it has no plans to create a similar campaign fundraising mechanism for credit unions.
Instead, credit unions will continue to work grassroots support, soliciting many small-dollar individual contributions instead of a few large ones, said Vice President of Political Affairs Trey Hawkins.
Credit unions have the advantage of 94 million members, of which 65% say a candidate's stance on credit union issues matters to them. Banks can't compete with that, Hawkins said.
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