Hudson Valley Federal Credit Union, Poughkeepsie, N.Y.,  announced that Chelen L. Reyes has been named vice president of retail delivery and marketing, reporting to President/CEO Mary D. Madden. In his new role, Reyes will be responsible for the credit union's branches and telephone contact center, marketing and research, financial services, and the Insurance Agency of the Hudson Valley. Reyes has over 15 years of financial services experience, serving most recently as chief marketing officer for Suffolk Federal Credit Union in Medford, N.Y. He earned a master's degree in management from The Asian Institute of Management and his bachelor's degree in management from De La Salle University's College of St. Benilde, both in the Philippines. 

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