Just where Bank Transfer Day left off, the industry's co-op adcampaigns are getting revved up this spring in the South andMidwest with the Mississippi Credit Union Association debuting itsfirst major blitz this week.

In launching a three-month radio campaign, the Mississippi tradegroup said it has licensed the “Credit Unions: We're Giving Banking a Better Name” brand from the League ofSoutheastern Credit Unions allowing the spillover from the LSCU'songoing runs in Alabama and Florida to be broadcast concurrently inMississippi.

The 15-30 second spots will be running in eight differentMississippi markets. The LSCU campaign was recommended by anassociation marketing task force which looked at various co-op adefforts from peer leagues across the country, said Charles Elliott,president/CEO of the MCUA.

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