Why aren't more credit unions developing marketing programs directly speaking to women? Why don't they get it?
I know the answer.
A majority of the industry's leadership, and that includes credit union boards, are still primarily male in their compositions. And most males are unable to transfer facts to actions when challenged to focus their attention on the growing power of women, both in the marketplace as well as the workplace. It's not a matter of fault, blame or even doing the right thing, it's just reality.
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