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Among the 80 or so customers crammed into Bare Escentuals, it’s easy to spot Leslie Blodgett. It’s not merely her six-inch platform heels and bright magenta-and-blue dress that set her apart in the Thousand Oaks (Calif.) mall boutique, but her confidence. To the woman concerned she’s too old for shimmery eye shadow, Blodgett swoops in and encourages her to wear whatever she wants. With a deft sweep of a brush, she demonstrates a new shade of blush on another customer’s cheek. And when she isn’t helping anyone, she pivots on her heels for admirers gushing about her dress, made by the breakout designer Erdem.

Blodgett, 49, has spent the past 18 years nurturing Bare Escentuals from a startup into a global cosmetics empire. She sold the company for $1.7 billion to Shiseido in March 2010 but still pitches products in stores around the world and chats incessantly with customers online. Scores of fans post daily messages on Blodgett’s Facebook page, confessing details about their personal lives and offering opinions on her additive-free makeup. She only wishes her 19-year-old son, Trent, were in touch with her as frequently as he is with her husband, Keith. In 1995, at 38, Keith quit making television commercials to raise Trent, freeing up Leslie to build her business. She’d do it all again, but she’s jealous of her husband’s relationship with her son. Trent, a college sophomore, texts his father almost every day; he often goes a week without texting her.

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Peter Westerman

 

Credit Union Times

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