It’s a common assertion that doing hard, creative work requires long stretches of concentrated attention. And if you have the luxury of big, open blocks of time, it is a great way to get things done. But what if you don’t? What if you get interrupted left and right by clients and co-workers? Is there a way to push creative projects forward in this non-optimal environment?I would argue that it IS possible. And not only is it possible, but – in certain ways – as good as or better than waiting for the “perfect” block of time to arrive. Why? Because resisting starting until the ever-elusive perfect moment often leads to extended procrastination. You never have as much time as you’d like to really “settle into” the work so you just keep putting it off – creating a vicious cycle of over-ambitious goals and little-to-no progress. Read complete the99percent.com blog post.

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