Credit unions could use a refresher course in the often-neglected area of online marketing and advertising content compliance. That's the message from Kyle Woodmansee, the compliance specialist for Des Moines, Iowa-based consulting firm PolicyWorks, who will present an hour-long webinar, "Three Commonly Overlooked Website Compliance Issues," on Jan. 26.
The webinar will address regulatory compliance issues for credit unions specifically pertaining to online marketing and advertising efforts, PolicyWorks said. Woodmansee, who works with credit unions on a regular basis performing compliance reviews, developing compliance procedures and completing website audits, said online compliance is especially important because credit union websites typically make first impressions on consumers.
"With consumer trends leaning toward online and mobile app banking, your front line is your online presence," Woodmansee said. "Your website is available 24/7 and is probably the first thing a potential member will visit, so you need to have a strong focus on making it compliant."
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
