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Is it unfair to say that women bring different skills to business than men? Jean Brittingham says it’s not, and that women’s way of approaching problems and collaboration are what we need to re-orient business for the future.

I champion women to pursue entrepreneurship and help them build next-generation companies because I believe that they will build businesses aligned with a thriving planetary future. Many of the women that we feature and help in the  100×100 Projectare not creating what would, at first glance, seem like “sustainable” or eco-friendly businesses. But what they all share is an awareness that things have to shift and that they are open to this shift. They bring their heads and their hearts to the table every day.

This combination of heart and head thinking isn’t particularly quantifiable, but it’s nonetheless important to the decisions we have to make now for the future. The next 25 years are critical. Not just because of the stress on the ecosystem and the very real threat of tipping points, but because we have to create a culture where caring matters and is considered core to our economic system. Read the complete article from The SmartGirls Way author Jean Brittingham.

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Peter Westerman

 

Credit Union Times

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