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Credit unions, it’s time to rethink online cross-selling.

A recent Fiserv white paper titled “Online Banking Meets Online Buying: Five Best Practices from Online Retailers” argues that while consumers hold their financial institutions to a “higher standard” than online retailers like Amazon, there are still opportunities to market products and services through the online channel.

According to Geoff Knapp, vice president, Online Banking and Consumer Insights at Fiserv, consumers expect that their online experience will be intuitive and personalized and are open to online cross-selling from their financial institution if it is done the right way.

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