In a rare interview, GE's SVP and Chief Marketing Officer BethComstock talks to Behance's Scott Belsky about what it takes tokeep great ideas alive in a big company. Offering essentialinsights for creative leaders, the conversation touches on thepower of passion and storytelling in getting ideas off the ground,why we should make heroes out of failures, and the challenges ofdriving change amidst bureaucracy. See the 99percent.com interview.

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