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On Nov. 5, San Jose Credit Union opened for the first time on a Saturday. The no fee debit card promotion draws lobby crowds.

Credit unions in California and Oregon enjoyed a surge of new members on Bank Transfer Day, as well as on the days leading up to Nov. 5. To encourage new member signings, some CUs kept branches open during extended hours while others marketed Bank Transfer Day promotions.

The $5.3 billion San Diego County Credit Union gained 362 new checking account members on Nov. 5 and more than 850 in the first week of November, President/CEO Teresa Halleck said. Compared to September’s membership growth numbers, membership grew by 62% more in October, bringing its total member count to 221,470 at the end of the month.

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Natasha Chilingerian

Natasha has served as an editor for CU Times since March 2015. She also served as a communications specialist for Xceed Financial Credit Union (now Kinecta FCU) in Los Angeles from 2013-2015, and as a CU Times freelancer from 2011-2013. She has been a professional writer for more than 16 years, specializing in news and lifestyle journalism as well as marketing copywriting for companies in the finance and technology space.

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