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Call it the maturing of cross-channel fraud. Boston-based security firm Trusteer is reporting a jump in the use of old-fashioned phone calls by fraudsters, but with a devastating twist that makes the calls potentially much more effective: “the callers knows a lot about you, from data already harvested via malware. So you believe they are in fact employed by your financial institution,” said Yishay Yovel, Trusteer’s vice president of marketing.

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