In the four weeks leading up to today, Wisconsin credit unionshave added nearly 14,700 new members and $102 million in newdeposits.

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According to the Wisconsin Credit Union League, those figuresare expected to increase beyond Bank Transfer Day.

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Searches for Wisconsin credit unions on www.asmarterchoice.org – a credit union findersite – increased 76% over the prior week during the last week inOctober.

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“Consumers have hit their pain threshold and are reacting.They're saying 'I've had enough' and moving to a financialinstitution that will treat them better,” said Brett Thompson,president/CEO of the Wisconsin league. “Because a credit union is a cooperative inwhich each account holder is part owner – and there are nostockholders seeking profits – it's the depositors whobenefit.”

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