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San Jose CU hopes to extend Transfer Day goodwill beyond Nov. 5.

The week prior to the official Bank Transfer Day, credit unions were busy encouraging consumers to take action.

Launched by Kristen Christian, a Los Angeles art gallery owner unhappy with her bank, Nov. 5 has been dubbed Bank Transfer Day, when consumers act on their growing frustration with big banks by switching to a community bank or credit union. While many are uncertain how many people will actually change financial institutions, credit unions have been making the most of the media blitz.

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