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Transformations in the mobile banking arena will be a hot topic among credit unions in 2012. According to Morgan Stanley, within five years, the number of mobile Internet users will surpass the number of desktop Internet users.

As these savvier mobile users become accustomed to accessing critical information through a mobile app rather than through their phone’s Web browser, first-generation mobile banking may become stale and insufficient for attracting and retaining members. Therefore, it is critical that credit unions understand how to manage and evolve their mobile presence to meet the needs of this new landscape.

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