Credit unions across the country have been making the most of the opportunity that Bank Transfer Day represents.
In Minnesota, Affinity Plus Federal Credit Union has expanded its "Ditch Your Bank" awareness campaign to include advertisements that question the new fees.
Launched on Friday, Oct. 7, the ads, which take a swipe at the "cloak and dagger fee structure" also highlight the credit union difference of transparency and helping members hold onto as much of their money as possible. The multimedia blitz includes digital billboards, radio spots and newspaper ads.
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