Credit unions across the land are "seizing this marketing opportunity", as CUNA officials put it Tuesday, to take advantage of the favorable industry media coverage following the announcement of Bank of America's $5 monthly debit fee.
There also appeared to be stepped-up online chatter—even spreading internationally on blogs and Twitter—about the so-called "Bank Transfer Day" Nov. 5 when consumers are exhorted to move their funds from large banks to CUs and community banks.
"Credit unions are certainly making the most of this new awareness in the media," declared Mark Wolff , senior vice president-communications, as the trade group counted the number of CUs reporting new account openings and surges at CU call centers from Boston to San Francisco.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
- Exclusive discounts on ALM and CU Times events.
- Access to other award-winning ALM websites including Law.com and GlobeSt.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
