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Thomas Schutz is senior vice president at Experian QAS. Contact 617-385-6700 or [email protected]

Credit union communications are moving to an electronic format. Not only is it more environmentally friendly and convenient for the member, but it also reduces expenses. Essentially, any communication that is not regulated to be sent as physical mail is now being considered for email delivery.

While email seems like a relatively straightforward form of communication, it has its difficulties. Just like any piece of contact data, an email address can easily be mistyped during data entry. This type of contact data is also similar to a physical mailing address because it is dynamic and changes on a regular basis.

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