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It was my first week at TruStone Financial Federal Credit Union. I was the new person; getting lost on my way to a meeting, trying to figure out how to work the coffee pot, wondering what employees to sit by at the lunch table.

The CEO walks into my office and says, “I have an idea.” Now, this isn’t my first rodeo in ‘credit union land’. I know credit union marketing well enough to know the following statement could be either pure genius or … well … I’d know exactly what I was up against at TruStone.

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